Apple’s 16GB iPhone scheme is working


Despite rumors to the contrary, Apple once again launched entry-level iPhone models with just 16GB of internal storage this year. The iPhone 6s and iPhone 6s Plus both start at 16GB, and neither phone supports expandable memory. Why, in 2015, does Apple continue to insist on selling iPhones with just 16GB of storage? I have explained it a dozen times before here on the site, so here’s the abridged version: Apple has better margins on more expensive iPhones, and the perceived value of the jump in storage from 16GB at the low end to 64GB in the middle of the pack encourages people to buy the pricier model. Love it or hate it, it worked well for Apple with the

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