Twitter partners with retailers for ‘Buy Now’ button

(Reuters) – Twitter Inc said on Wednesday it was partnering with U.S. retailers to help them sell products through a "Buy Now" button in tweets, the latest move by the company to boost flagging user growth. The "Buy Now" feature, which was initially rolled out to a small percentage of U.S. users last year, allows a customer to buy a product directly from a tweet. Re/code reported on Tuesday that Twitter was building a new product, which would allow users to share tweets longer than its ubiquitous 140 characters.

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