Verizon tries to rebrand turning your phone sideways as ‘Go90′


Verizon today officially rebranded the act of turning your smartphone sideways — and it's called Go90, as in degrees. The new mobile video app is an effort to snatch eyes away from popular mobile services chipping away at TV, and it's absurd name is a way to ensure people view Verizon partner videos horizontally. Verizon appears to be getting experimental to find new audiences, especially now that the existential threat of Snapchat and its slew of entertainment and news partners is growing larger by the day.

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